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{
cite: { name: "Creator", title: "1M subs" },
quote:
"Without YouTube, I would not have been put into a space where other companies could find me and book my talents. I now have a show on Netflix thanks to the exposure from my YouTube Channel.",
},
{
cite: { name: "User", title: null },
quote:
"It helps me fix things I can't afford to pay for. It provides various TV shows that comfort me. I found a comedy show by accident and laughed so hard I cried - something really needed in these times.",
},
],
state_initials: "CT",
state_nickname: "Nutmeg State",
},
];
In 2007, YouTube had a radical idea that shouldn’t have been
so radical — what if creators earned a real share of the
value they create? By sharing more than half of advertising
and subscription revenue directly with creators, YouTube
broke down traditional barriers to entry.
Today, YouTube provides a vibrant platform for millions of
businesses and content creators to connect with Americans
and the world. These creative entrepreneurs are building
businesses, hiring employees and contributing to their
communities while making videos for the billions of people
who turn to YouTube every month for entertaining,
educational, and cultural content.
YouTube’s creative ecosystem contributed over $55 billion to
the U.S. GDP in 2024.
According to research by Oxford Economics
490K
FTE
YouTube’s creative ecosystem supported more than 490,000
full-time jobs in the US.
According to research by Oxford Economics
Sharing more with creators
Through the
YouTube Partner Program, we pay creators a split of the revenue generated, from ads,
subscriptions, and other monetization features on the
platform. And our personalized recommendations enable creators
to find audiences and grow their channels. Over the years
we’ve continued investing in new monetization options for
creators beyond advertising, and today there are 10 ways creators can earn money. This enables creators to hire teams and build their
businesses.
Creating opportunities for small and medium-sized businesses to
grow
Just as individual creators find entrepreneurial success on
YouTube, businesses also leverage the platform to create
content and cultivate their brands. YouTube provides an array
of powerful tools that fuel business growth and expansion.
Beyond the shared ad revenue, businesses benefit from
increased brand awareness (aided by personalized
recommendations), direct sales via YouTube Shopping, and
robust fan funding options.
1
79% of SMBs who use YouTube agree that YouTube is
essential to their business growth.
YouTube helped grow our farm operation to where it’s
sustainable for me to stay home and be a full-time farmer.
— Ryan Kuster, How Farms Work
Providing access to information in and out of the classroom
YouTube has always been a go-to for enriching content—and
learning is no exception. Whether it's chemistry, chess or
coding, YouTube offers high quality educational experiences
for learners of all ages, powered by world class creators,
including many who are experienced teachers.
1
90% of teachers who use YouTube report that they
have used YouTube content in their lessons and/or
assignments.
According to research by Oxford Economics
1
92% of viewers report using YouTube to gather
information and knowledge.
A lot of teachers are so smart that it can be hard for them
to break down really complex subjects for their students.
But the cartoon aspect of our channel gives them a way to
demystify things and make it less intimidating.
— Sarina Peterson, Amoeba Sisters
The epicenter of culture
From global athletic competitions and music festivals to
pivotal world events, culture plays out on YouTube. Beyond
these major moments, YouTube enables viewers to discover
content tailored to their interests—whether that's learning a
new skill through cooking tutorials, enjoying dynamic dance
performances, or diving into their favorite podcasts.
1
77% of viewers agree that they value the diversity
of content and perspectives they can find on
YouTube.
For a long time, we did so much for the Food Network. People
would come up to you 10 years ago and they’d say, ‘Hey, I
remember you from Grill Masters.’ Now people just say,
‘Hey, I know you (from) YouTube.
— Kent Rollins
United States of YouTube
Meet the people making an impact across all 50 states, from high
school teachers to local farmers.
In communities across the U.S., creators are using YouTube to
build a business, generate an income, and hire employees. Meet
some of the people powering the creator economy.
california
Cassey Ho
From fitness creator to retail CEO.
NEW YORK
First We Feast
Expanding celebrity interviews into an award-winning
business.
North carolina
Perkins Brothers
Building more successful, sustainable careers in
construction.
wisconsin
How Farms Work
Growing his farming business one video at a time.
TEXAS
Amoeba Sisters
Sharing a love of science to enhance learning for all.
New mexico
Cowboy Kent Rollins
Sharing the joys of cooking and connection.
california
Nick Viall
Sharing his authentic voice.
More to learn, more to explore
Stay up to date with the latest blogs, podcasts and information
about YouTube’s impact on the creator economy.
A QUOTE FROM OUR CEO
“It's truly inspiring to see the impact of the
YouTube creator community. Creators are building
businesses, creating jobs, and fostering community by
sharing their passions and talents with the world.”
Neal Mohan, CEO
podcast
The Upload: The Rise of the Creator Economy
In this podcast produced in partnership with National
Public Media, find out how creators behind rising and
established YouTube channels have turned their passions
into full-time careers.
blog post
2024 U.S. YouTube Impact Report
Today, we released our 2024 U.S. Impact Report
highlighting YouTube’s contributions to the creator
economy and the impact of the creators themselves.
@PerkinsBuilderBrothers
@HowFarmsWork
@AmoebaSIsters
@CowboyKentRollins
@blogilates
@FirstWeFeast
@HowFarmsWork
@AmoebaSisters
@CowboyKentRollins
@viallfiles
