Horizon Media battles Publicis for new-business supremacy in May US media agency rankings

Horizon posts nearly $1 billion in new business wins as Publicis Collective rides its Coca-Cola win to No. 1.

Publicis dominates latest global new-business media league

Meanwhile, 13 new agencies join the top 20.

The end of the 'big six': Agency sector braces for seismic shift

How did the holding companies really perform in 2024? Find out in Campaign Red’s latest market report, out now.

Is AI financially beneficial for agencies?

Ad agencies are pouring hundreds of millions of dollars into a technology that threatens to reduce the amount they get paid. But agencies have an answer to the conundrum. Campaign Red investigates.

From ideation to execution: How AI is rewiring the ad agency workflow

In Campaign’s 2025 Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

German agency JOM takes the lead in the April indie rankings

Meanwhile, two new agencies join the league

OMD takes the lead as EssenceMediacom drops out of global rankings

At a holding-company level, Publicis Groupe breaks the $1bn mark.

Agency Performance Review 2025: New biz and growth at North American agencies

Several shops dramatically reduced the number of pitches they participated in, opting instead to go deeper on fewer, higher-value opportunities.

Agency Performance Review 2025: Talent trends at North American agencies

Tracking shifts in employee turnover.

Is the ad industry out of touch with the American consumer?

The US advertising industry is afraid of — and out of touch with — the American public.

Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of business challenges to the table.

Which media agency took top spot in first indie new-biz league of 2025?

Pilot reaches for the stars.

EssenceMediacom breaks the $100m mark in first global new-biz league of the year

Meanwhile, European wins make a splash.

New-business in the US climbs 20% in 2024

Gap swaps one Omnicom agency for another.

Which indie agency took pole position in final 2024 new-biz league?

The7stars moved into the top five while two new agencies made it into the league.

Adland has the power to influence social media but who can tame it?

Final 2024 US media agency rankings are in: Who claimed the top spot?

Omnicom Media Group led the rankings with over $1 billion in net new-business billings, the only agency last year to hit that milestone.

Which agency was crowned the global new-business winner in 2024?

Publicis Media edges closer but is unable to knock the Omnicom shop from the top.

Performance advertising can damage ROI, new WARC report finds

Over-investing in performance advertising reduces full revenue ROI by an average of 40%

The faces of Super Bowl LIX: A step forward or backward in diversity?

This year’s Super Bowl ads made inclusive strides in some areas but lagged in others.

Are advertisers over-investing in the Super Bowl?

Ad spend is up, but real consumer spend is flat. Has adland got it wrong?

Which agency topped the global creative new-biz rankings in 2024?

Plus intermediaries weigh in on the level of global activity and AI in pitches.

Will retail media live up to the hype?

Is 2025 the year that retail media will rake in more adspend than TV?

Who’s leading the 2025 Agency of the Year shortlist? Top contenders and indie standouts

Campaign Red analyzed this year’s finalists to determine which agencies and holding companies dominated.

The ‘merry-go-round’: how CMO exits leave agencies in limbo

Industry figures say the prevalence of personality-led marketers means it is tricky for agencies to adapt to new ways of thinking.

CES debut: Albertsons and TransUnion partnership tackles measurement in a fragmented ecosystem

Albertsons' retail media arm launches a new API for smarter campaign tracking

New frontrunner emerges in global indie media league

Reshuffle at the top pushes PMG and the7stars down the rankings.

A look back on retail’s biggest numbers in 2024

The NRF noted a resurgence in foot traffic on Black Friday, the highest since the pandemic.

Agencies' 2025 new biz pipelines are toasty according to latest Campaign survey

Biz development leaders from top holding company-owned and indie shops weigh in

Mindshare tops the $1bn club, OMD and iProspect battle for third

From chocolate to streaming, key wins reshape the rankings.