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Fusion5 appoints Associate Director for media and AI integration

Elias Moubayed joins Fusion5 as Associate Director – Media & AI Integration to support the agency's recent surge in automation solutions.

Fusion5 mediaElias Moubayed, Associate Director – Media & AI Integration, Fusion5.

Fusion5, a ROI media agency in the region, has appointed Elias Moubayed as Associate Director – Media & AI Integration. He joins at a time when Fusion5 claims to be focused on its expansion and horizontal growth.

In his new role, Moubayed will play a key role in the agency’s recent surge in AI integration and automation solutions.

He brings 6 years of agency experience, most recently with Omnicom Group, where he managed regional accounts, leading awareness verticals and retailer planning divisions for his clients.

His experience along with a keen interest in technology, data and analytics will be key cornerstones during this significant period of growth for Fusion5.

“Elias’s blend of strategic expertise, passion for tech-driven solutions, and proven track record in media make him the perfect fit for Fusion5 as we accelerate to the forefront of AI and automation capabilities,” said Ramy Mouganie, Client Leadership Director at Fusion5.

“His appointment underscores our commitment to delivering cutting-edge solutions for our clients while fostering a culture of innovation. We’re excited to have him on board during this pivotal chapter of growth,” Mouganie added.

On his appointment, Moubayed said: “I’m thrilled to be joining Fusion5 at such an exciting stage of its journey. The agency’s commitment to innovation, particularly in the areas of AI and Automation, really resonated with me.”

“I’m looking forward to working alongside a talented team and contributing to the continued growth and success of both our clients and the agency.”

The agency said it has also expanded their portfolio with the recent addition of key client partners both locally and regionally.