Campaign’s Creative Faces to Watch 2025 – Karine Saad, Social Media Manager, VML

Campaign’s Creative Faces to Watch 2025 – Karine Saad, Social Media Manager, VML

Age: 27

Nominated by Hamza Zaiid, Head of Social:

Karine’s infectious energy and fresh perspective make her a rising star in social media. Her ability to spot trends, craft engaging content, and drive meaningful connections sets her apart. With a keen eye for innovation and a passion for storytelling, she consistently delivers impactful work. As she continues to grow, we’re excited to see her bright future unfold and the lasting impact she’ll make in the ever-evolving world of social media.

Career highlights

With four years of experience in social media management, Karine has worked across the automotive, beauty and cosmetics, health, real estate, and advertising industries. Specialising in strategy development, content creation, and audience growth, she helps brands establish a strong and engaging social presence. Passionate about creativity and storytelling, Karine brings ideas to life that connect with audiences in meaningful ways.

Guiding principles

Creativity is at the core of everything I do. As a social media manager, I thrive on bringing ideas to life, crafting stories that resonate, and building meaningful connections between brands and audiences. Passion and authenticity drive my approach, ensuring that every project reflects a true sense of purpose and innovation.

Side hustle

Art, music, and travel shape my perspective and fuel my creativity. Singing allows me to express my emotions, while exploring new cultures broadens my vision and inspires fresh ideas. Every experience—whether through sound, colour, or adventure—adds to the creative lens through which I see the world.

Go back to main article: Campaign’s Creative Faces to Watch 2025