Campaign’s Media Faces to Watch 2025 – Georges Chedid, Media Manager, Carat
Age: 27
Nominated by Priscilla Le bret El barraj, Associate Media Director:
While working with Georges he always demonstrated exceptional dedication, passion, and resourcefulness. His ability to deliver outstanding work spans across client management, team support, strategic campaign planning. Georges is a key pillar of our team, consistently contributing to its success with his expertise and commitment. His proactive approach and reliability make him an invaluable asset, ensuring excellence in every project he undertakes.
Career highlights
Passionate about media and driven by a love for all things automotive, I’ve been navigating the industry since 2018. With experience on both the agency side (OMD, Carat) and supplier side (dubizzle), I’ve mastered the art of crafting impactful campaigns across online and offline platforms. From hyper-luxury to mass-market brands, I bring strategic insight and a deep understanding of the automotive landscape. Whether shaping consumer journeys or optimising media investments, I thrive on delivering results in a fast-paced, ever-evolving industry.
Guiding principles
As an Automotive Media Manager, I drives success through consumer-centric strategies, data-driven decisions, and seamless omnichannel integration. I adapt to industry shifts, craft compelling brand storytelling, foster strategic partnerships, and uphold ethical advertising. By balancing innovation with insight, I create impactful campaigns that connect automotive brands with the right audience.
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