Campaign’s PR Faces to Watch 2025 – Arjun Tyagi, Account Manager, Publsh

Campaign’s PR Faces to Watch 2025 – Arjun Tyagi, Account Manager, Publsh

Age: 30

Nominated by Emma Proctor, Communications Director:
I wholeheartedly nominate Arjun, a Dubai PR professional who has carved out an exceptional name for himself. His instinctive understanding of the Dubai media landscape is unparalleled, making him highly receptive to the needs of journalists while fiercely advocating for his clients. A team player on every level, you’ll often find him behind the scenes at major launch events, managing expectations and resolving issues with unwavering dedication and a smile. His ability to craft resonant narratives makes him an invaluable asset.

Career highlights

As a Dubai PR expert, I’ve helped shape narratives for leading real estate giants like Emaar, Gulf Land Property x Tonino Lamborghini, Amwaj Development, Sunrise Capital , Acube Developments, KASCO Developments, and OCTA Developments.

My experience spans diverse sectors, but I’m particularly proud of orchestrating SQUATWOLF’s Dubai first ever store launch in Dubai Mall, generating a viral buzz through the video ‘Wolves spotted in Dubai Mall’ that reached nearly 5 million views.

Beyond Dubai, I led the campaign “Kashmir through the lens of football” in association with Adidas for a National football team – Real Kashmir FC, showcasing hope and normalcy in a conflict zone and garnering national support for the team.

Guiding principles

I believe in the power of authentic storytelling to connect brands with their audiences. My approach is rooted in understanding the unique cultural landscape of the Middle East, building trust, and delivering impactful results through strategic communication.

Side hustle

Beyond PR, I am an avid Chelsea fan, a passionate cricketer and footballer, and a talented drummer.

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