Please note next week’s Movers & Shakers will be published on Friday, June 20.
All updates for Movers & Shakers should be sent to [email protected].
In the Pitch Room
Mohegan Sun selected Joan as its creative agency of record.
Vexan Fishing named TBA Outdoors as its agency of record.
Industry News
Gravity Global launched its new division, Gravity One, to help brands stay relevant.
PMG announced its acquisition of Momentum Commerce.
Songtradr merged its B2B music companies — 7digital, Big Sync Music, Musicube and Resonance Sonic Branding — under the name MassiveMusic.
On the Move
72andSunny promoted Maria Galleriu to international executive strategy director.
Agnitio.ai announced its board of directors, Sean Clayton, Rocky Beal, Chris Feo and board chair Ukonwa Ojo.
Airbnb promoted Hiroki Asai to chief experience officer and appointed Rebecca Van Dyck as CMO.
Billion Dollar Boy’s founder and CEO, Thomas Walters, took on the additional role of group chief innovation officer.
Chemistry promoted Taylor Guglielmo to president and hired Milla Stolte as chief strategy officer.
CreatorIQ welcomed Jennifer Cho as chief customer officer and Brig Graff as SVP, services.
David promoted Ricardo Honegger to managing director, Europe and chief growth officer, Madrid.
Indeed named James Whitemore as CMO.
Mekanism appointed Vidhi Shah as ECD.
MRM hired Tommy San George as global chief growth officer.
Reddit welcomed Adam Collins as chief communications officer.
Roku named James Kelm as VP, product, advertising and media.
StackAdapt appointed Patrick McGill as director, client services, political.
Tátil Design selected Flávia Buchmann to oversee the launch of its NYC office.
VCCP hired Robert Valdes as chief production officer, Girl&Bear.
Vidmob welcomed Joseph Galarneau as chief product and technology officer.
VSA Partners named Liz Murnin as associate partner, strategic growth.
For Good
For Pride Month, BLK launched Solidarity is for the Homies, a campaign that aims to bridge the gap between straight and queer Black men. In a survey that Match Group’s social and dating app carried out with 3,000 Black men, over half identified as allies to their queer counterparts. However, the survey also revealed that over half of the respondents said they likely wouldn’t step in if a queer friend was being disrespected in public. Alongside Solidarity is for the Homies, BLK is releasing a three-part content series showcasing a pair of friends — one queer and one straight — having genuine, open and honest conversations.
Brand Buzz
Two decades ago, Nick, Kevin and Joe Jonas decided on the name of their now-iconic pop band at their hometown’s Friendly’s restaurant. Today, in celebration of the band’s 20th anniversary, the Jonas Brothers teamed up with Friendly’s to release a limited-edition, three-in-one ice cream carton. The three flavors, each chosen by the brothers, are as follows: Kevin’s Coffee Cookie Crumble, Joe’s Chocolate Marshmallow Swirl and Nick’s Vanilla.
In a partnership with the Smurfs movie (in theaters on July 18), Popchips released limited-edition Smurf-themed chip bags in the flavors BBQ, Sea Salt, and Sour Cream and Onion that will be sold in grocery stores until Sept. 1. The potato-chip brand and upcoming movie are also hosting the Pop Smurf Summer Sweepstakes until July 25, in which fans can scan QR codes on these bags to potentially win a Smurf’s Up Poppin’ Pool Party, a year’s supply of Popchips, two Fandango tickets to watch Smurfs and more.
On June 11, 2026, the FIFA World Cup will return to North America for the first time since 1994. Earlier this week, NBCU Telemundo announced a new annual celebration designated for June 11 of every year, Día Nacional del Fútbol, to highlight the cultural and emotional connection Latinos have for the sport. Additionally, NBCU Telemundo launched its one-year-out countdown to FIFA World Cup 2026 through its campaign El Mundial es Nuestro (The World Cup is Ours), and announced its extensive, record-breaking Spanish World Cup coverage in U.S. media history, in which the network will broadcast all 104 matches live (92 on Telemundo and 12 on Universo).
Jumping on the bandwagon of the internet’s obsession with trendy coffee drinks, Nescafé and Swoon collaborated to release a limited-edition kit on June 13 that provides the ingredients to create espresso lemonades. Using the coffee producer’s new Espresso Concentrate Black and the zero-sugar beverage brand’s Classic Lemonade, fans can combine bold and bitter with tart and citrus to beat the summer heat.
