PNC Bank ‘Naming Rights’ by Arnold

Parents sell their kid’s naming rights to businesses in Arnold’s hilarious spot.

In a continuation of its Brilliantly Boring brand platform, PNC’s fun 30-second spot imagines parents naming their kids after local businesses “like stadiums do,” to highlight the absurd lengths people will go to in their quest for securing financial stability for their family because as one desperate dad notes, “Kids are expensive.”

The audience gets to watch the scenario hilariously play out during an awkward graduation ceremony, in which unenthused graduates named after an auto body shop and a tanning salon cross the stage to receive degrees bearing their new corporate monikers — much to their horror and their parents’ delight. 

Although the ‘rents are eventually brought back to reality with more sensible financial options via the bank, one can’t help but think that with people already tattooing themselves with brand logos … this idea really might catch on.