Beyond the buy: Reimagining media experiences

Havas Media Network’s North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the evolving world of media investment. From navigating supply chain volatility to integrating AI with intention into media buying, Stimmel explores how Havas Media is guiding clients through complex choices without sacrificing long-term strategy, offering insights on transparency with ad tech partners and balancing flexibility with pricing power in an uncertain economy. Plus, we dive into the agency’s approach to retail media, cultural intelligence, community-based marketing and how Havas is redefining success across traditional and emerging channels.