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Why Tag Americas is betting on innovation and human-centered production
Under CEO Stephen Kiely, Tag Americas is merging creativity, technology, and sustainability to reshape the future of marketing execution.
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AI, sports, retail media and the smart moves shaping this year’s upfronts.
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Getting real: How eos became Gen Z’s most-loved shaving brand
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Why the world’s most effective campaigns share one vital trait
The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
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Eos and Mischief @ No Fixed Address scoop top Effie for world’s most effective campaign
Twelve campaigns revealed as Global Grand Effie winners
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Effie reveals 58 contenders for global effectiveness title
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
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Ignorance isn’t bliss: why brands need to own their digital destiny
B2B marketers need to curate their digital advertising supply chains rather than relying on processes that are no longer fit for purpose
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After ‘Frictionless’: When connection matters more than clicks
Online shopping may be fast, but it's not fulfilling. Can we design experiences that revive the play, spontaneity and joy of (actually) shopping with friends?
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Why isn’t your in-house agency your agency of record?
The newly launched in-house marketing operations firm, InnerGroup, advocates for brands to maximize their in-house teams to accelerate brand growth.
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Women’s basketball is the next ads win, Giphy shows how
Searches for women’s basketball have skyrocketed over the past year. Giphy's trending search shows why advertisers should be paying attention.
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How to read the public’s mind: Exploring machine-generated insights and creativity
New applications of machine-intelligence products have unlocked better ways for brands to understand and motivate consumers.
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Understanding your audience with precision
A deep dive with Nielsen into changing viewing behaviors and how to measure and target audiences more effectively.
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Brands want to play an active role in the dynamic online consumer conversations but they need to understand where they fit in and how.
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Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for and why they’re important.
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5 trends that will define Giphy search in 2025
This year did you find yourself yearning for Y2K? Fawning over Moo Deng? and wondering what IJBOL means? You’re not the only one.
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The teams they are a changin’: The state of marketing
The discipline is evolving like never before — and so are its relationships with other departments.
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Technology has brought eCommerce Davids closer to Goliaths — but there’s a problem
Every industry has its Goliaths and Davids: the giant warriors with large budgets and expanding resources versus the newer, more nimble players, struggling to compete. eCommerce is no different.
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Insights from an established professional.
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Interact: Redefining the customer and brand experience for growth
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Exploring the power of Black travelers: Driving culture and change
Brands must lean into cultural touchpoints and offer experiences that resonate deeply with Black travelers.
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SEO redefined: adapting to a new era of digital marketing
Search is still the cornerstone of digital advertising, but only adaptive brands will thrive in the face of constant algorithm shifts and rising competition.
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How Interpublic’s Interact can redefine brand growth and connectivity
The evolution of Interpublic’s data and tech engine marks a strategic leap, setting a new industry standard for integrated performance and accelerating brand growth.
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The Rise of the Change Makers — responding to permacrises with resilience, optimism and control
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
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6 ways a brand idea can turn into an unforgettable experience
For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come.
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The value exchange: Rethinking consumer relationships in the digital economy
To truly thrive in this environment, we must understand and improve the exchange, ensuring it is fair and beneficial for all involved.
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Meet the 40 Over 40 honoree: Razorfish’s Cristina Lawrence
Lawrence, EVP, consumer and content experience, details her motivations and gives advice for those seeking a job in the industry.
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Meet the 40 Over 40 honoree: Digitas’ Megan Jones
Jones, chief media officer, stresses inclusivity and shares who were her biggest inspirations.
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Think like marketers, but act like creators
TikTok has advice for film studios clamoring to take advantage of its high movie-goer engagement.
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Hong Kong Tourism Board looks to revamp ‘A Symphony of Lights’ attraction with new show curator
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalized version of its ‘A Symphony of Lights’ attraction.
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Meet our 2024 Inspiring Women honoree: Alison Mayes, Apollo Partners
Mayes is managing director at Apollo Partners.
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How AI can reshape marketing — with inclusion at its core
The underlying ethical imperative remains constant: It is crucial to ensure that AI aligns with the diverse tapestry of our society.
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Campaign US Tech Talks: How AI is Transforming Data Analytics for Agencies
Harnessing AI’s power to improve performance and outcomes.
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Marketing’s mobile-gaming opportunity
Over 2 billion people a day see firsthand how AI has personalized the gaming experience.
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Improving status with consumers
Tapping into the power of microcultures is helping brands make more meaningful connections.
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How simplicity is helping brands build emotional intelligence, and driving growth
Brand building that delivers emotional investment for people pays off.
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The leaders who joined this Smartly-curated panel at Cannes challenged age-old advertising tenets to suggest new techniques and tools to drive engagement and performance.
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The balancing act of delivering shopper-tainment
As highlighted during this panel at Cannes, partnering with creators has enabled Amazon’s shop-the-show technology to open the door to myriad new consumer opportunities.
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In an exclusive interview at the Cannes Lions Festival, Silverpush’s Hitesh Chawla speaks about privacy first solutions, contextual advertising, and his plans for global domination.
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Where creativity and user-friendliness meet
A disconnect remains between what brands and consumers believe makes a valuable ad experience. The path toward bridging that gap begins with this Eyeo-sponsored panel at Cannes
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Defeating consumer distraction
In the war for consumer attention, brands are losing the battle. This Havas-sponsored panel at Cannes inspires and educates marketers on how to create stories and experiences that will stick with audiences on a profound level.
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The ‘Age of Ozempic’: A marketing revolution
Havas hosted a panel this week at Cannes that satiated the hunger of marketers seeking to understand the diverse and far-reaching impact of GLP-1s on consumer behaviors.
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A breakthrough technology solves the QR code conundrum – turning any image into a searchable object.
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Navigating the path to purchase: How travel creates a halo effect for brands
In an era where every impression counts, investing in safe, trusted environments is imperative for brands looking to forge meaningful connections with consumers.
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Customer experience: What sets leading practitioners apart?
A recent study from Merkle highlights the opportunity brands have to evolve their CX programs.
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Fan engagement in the AI era: how it's changing
Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences…
