Cannes Lions 2025: APAC winners

The Cannes Lions International Festival of Creativity is now over in the south of France, where Campaign Asia-Pacific has kept track of all the region's top winners.  

Below, we highlight all the Asia Pacific Grand Prix and Gold awards, along with a full table of all the metal winners. 

Click here for all of Campaign's Cannes Lion related coverage. 

FESTIVAL HIGHLIGHTS

It's over. The Festival has now wrapped up in what overall has been a solid effort for Asia-Pacific agencies and brands. In total, the region secured 118 awards including 1 Titanium, 8 Grand Prix, 22 Gold, 29 Silver and 58 Bronze Lions.

The Festival's final gala further underscored the strength of some of Asia-Pacific's most celebrated campaigns this year. There is little doubt now about just how 'good' 'The Best Place in the World to Have Herpes' campaign is. The work for the New Zealand Herpes Foundation by Finch in Sydney and Motion Sickness in Auckland, had already won the Lions Health and United Nations Grand Prix for Good to start the Festival on day one. It went on to end the Festival by winning the overall Grand Prix for Good, plus another Gold in Film for good measure. See the work below.

'Vaseline Verified', the Ogilvy Singapore campaign for Unilever that tests out Vaseline's many hacks online to verify the legitimate ones that work, had already won two Grand Prix in the Health & Wellness and Social & Creator categories. It ended the Festival with one of the four Dan Wieden Titanium Lions celebrating game-changing creativity. See the work below. 

Telstra's cinematic 'Better on a Better Network' campaign by Bear Meets Eagle on Fire had already won a Grand Prix and Gold in Film Craft and closed by adding another Gold in Film to its laurels. See the work below. 

In addition, there were two other Gold-winning APAC campaigns earning their first and only awards of the Festival on its last day.  One was the comedic 'Let There Be Cake' in Film for KFC Thailand, by Brains and Brawn, Bangkok in partnership with Bananas of Johannesburg, imagining the downside to a world made of cake in hopes that people might switch to celebrating special occasions with chicken instead.  

The other Gold win was in Glass, the Lion for Change, for Japan's Heralbony, a brand created to celebrate and monetise the artistry of people with intellectual disabilities. 

Over the course of the Festival, FCB India's 'Lucky Yatra' was anything but lucky. Juries loved the campaign, which turned train tickets into lottery tickets to encourage more passengers to pay for rides, across multiple categories. The work won a Grand Prix in PR and no less than six Golds in different categories (PR, Direct, Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Outdoor) making it one of APAC's most awarded campaigns with nine wins in total.

In the end, India was APAC's leading market with 32 awards, despite a late surge for Australia, thanks to the Film category which brought its total up to 28 in second place. New Zealand finished third with 18 awards, while Japan landed fourth with 13 trophies. This year Singapore had its strongest showing in years with 12 awards in fifith place, thanks to the work from Ogilvy, especially its 'Vaseline Verified' campaign. 

SPECIAL WINNERS: GLOBAL

Among the Special Awards globally, there were a few standouts for Asia Pacific. Australia's Revolver became the first ever winner from the country of the Palm d'Or, Cannes Lions' most prestigious production accolade, stemming from its wins in Film and Film Craft. Sydney's Bear Meets Eagle On Fire finished third overall in Independent Network of the Year and won that category's Craft track as well. Meanwhile Ogilvy's Shanghai and Singapore offices shared the Agency of the Year award for the Health track. 

Creative Company of the Year

1. WPP
2. Omnicom
3. Interpublic Group

Network of the Year

1. DDB Worldwide
2. Ogilvy
3. FCB

Independent Network of the Year

1. Serviceplan Agenturgruppe
2. Rethink
3. Wieden+Kennedy

Agency of the Year

1. Publicis Conseil, Paris, France
2. Africa Creative DDB, São Paulo, Brazil
3. FCB Chicago, United States

Independent Agency of the Year

1. Servipceplan, Munich, Germany
2. Rethink, Toronto, Canada
3. Bear Meets Eagle On Fire, Sydney, Australia

Palme d'Or

1. Revolver, Australia
2. Iconoclast, United States
3. Biscuit Filmworks, United Kingdom

Creative Brand of the Year

1. AXA
2. Dove
3. Vaseline

APAC GRAND PRIX & GOLD WINNERS 

Campaign: Vaseline Verified 
Award & Category: Grand Prix (2) for Social & Creator, Health & Wellness; Dan Wieden Titanium Lion; Gold for Media
Agency & Brand: Ogilvy, Singapore for Unilever (Vaseline)
Market: Singapore

Campaign: Lucky Yatra
Award & Category: Grand Prix for PR; Gold (6) in PR, Direct, Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Outdoor
Agency & Brand: FCB India, Mumbai for Indian Railways
Market: India

Campaign: The Best Place in the World to Have Herpes
Award & Category: Grand Prix for Good, Lions Health & United Nations Grand Prix for Good; Gold (2) in Film, Health & Wellness
Agency & Brand: Finch Sydney and Motion Sickness Auckland for the NZ Herpes Foundation
Market: Australia/New Zealand

Campaign: Better on a Better Network
Award & Category: Grand Prix in Film Craft; Gold (2) in Film, Film Craft
Agency & Brand: Bear Meets Eagle on Fire, Sydney for Telstra
Market: Australia

Campaign: Make Love Last - Bedroom
Award & Category: Grand Prix for Pharma
Agency & Brand: Viatris (Viagra)
Market: Mainland China

Campaign: Night Fishing
Award & Category: Grand Prix, Entertainment
Agency & Brand: Innocean & Hyundai Motor
Market: South Korea

Campaign: Sato 2531
Award & Category: Gold (2) in Creative Data, Creative Strategy
Agency & Brand: Dentsu Digital, Tokyo
Market: Japan

Campaign: Let There Be Cake
Award & Category: Gold, Film
Agency & Brand: Brains & Brawn, Bangkok & Bananas, Johannesburg for KFC Thailand
Market: Thailand

Campaign: Heralbony
Award & Category: Gold, Glass, The Lion for Change
Brand: Heralbony
Market: Japan

Campaign: Sad Kama-Chan
Award & Category: Gold, Creative Commerce
Agency & Brand: Grey Thailand for Bar B Q Plaza
Market: Thailand

Campaign: Acko Tailor Test
Award & Category: Gold, Creative Data
Agency & Brand: Leo, Mumbai for Acko
Market: India

Campaign: Erase Valentine's Day
Award & Category: Gold, Social & Creator
Agency & Brand: Ogilvy, Mumbai for Mondelez: Cadbury 5 Star
Market: India 

Campaign: No Labels
Award & Category: Gold, Industry Craft
Agency & Brand: Dentsu Inc, Tokyo for Nikka Whisky
Market: Japan

Campaign: Eye Test, Eye Scan, Eyecare
Award & Category: Gold, Industry Craft
Agency & Brand: VML, Sydney for 1001 Optometry
Market: Australia

Campaign: Donkey
Award & Category: Gold, Film Craft
Agency & Brand: Revolver, Bear Meets Eagle on Fire,+61, Sydney for Telstra
Market: Australia

Campaign: Ink of Democracy
Award: Gold, Print & Publishing
Agency & Brand: Havas, Mumbai for The Times of India
Market: India

APAC LIONS BY CATEGORY

HIGHLIGHTS: DAY 1

Monday witnessed a great start for Asia-Pacific brands and agencies, earning no fewer than 22 Lions in the Health & Wellness, Outdoor, Pharma, Print & Publishing and Audio & Radio categories. This already amounted to nearly a quarter of APAC's metal haul from last year on just the first day. 

But the even bigger story came courtesy of the Grand Prix sweep of all three health related categories awarded to APAC campaigns. 

HIGHLIGHTS: DAY 2

Tuesday was a great day for Australia, which picked up nine awards as it surged past India to lead the Lion hunt among Asia-Pacific markets thanks to its prowess in the 'Craft' categories.

Central to this was Telstra's triumph in Film Craft, where its work with Bear Meets Eagle on Fire won the Grand Prix for 'Better on a Better Network' and went on to win two more Gold, a Silver and Bronze when combined with its 'Donkey' and 'The Shoemaker' campaigns. Meanwhile, VML Sydney's work for 1001 Optometry yielded a Gold in Industry Craft. 

The other APAC-based Grand Prix went to South Korea's Innocean and Hyundai Motor in Entertainment for its 'Night Fishing' short film shot entirely by cameras on Hyundai cars.

Tuesday's awards included the four Entertainment categories, including Gaming, Sport and Music, though APAC only a managed a single Silver in each of the latter three (see winners below). Other key winners in the 'Craft' categories were Dentsu Inc Tokyo's Gold 'No Labels' campaign for Nikka Whisky in Industry Craft and Kazakhstan's G Force's second ever Lion, a Silver for 'Saltanat Light' on behalf of client Citix. 

APAC also added seven Lions in the Design category, though all of them were Bronze. 

HIGHLIGHTS: DAY 3