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Features & Analysis
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Market Reports
Podcasts
Arthur Sadoun: 'Brand value is the result of creative excellence'
With Cannes Lions under way, the chief executives of the
...
Barney Robinson: 'The value of creativity is at peak primacy'
Judy John: 'Agencies need to frame creativity as business-critical'
‘Connected through the DNA of creativity’: how Chaka Sobhani is bringing DDB closer together
The Information
Lindsey Evans: 'See uncertainty as opportunity'
IN DEPTH
AGENCY
Gurjit Degun
May 20,2024
Adam & Eve/DDB CEO Miranda Hipwell on moving on from 'tumultuous'
...
AGENCY
Apr 25,2024
Campaign Global Forecast Q2 2024: Tech brands' adspend set to return
...
BRANDS
Coral Cripps
Feb 08,2024
Why extraction at the gaming adspend goldmine remains a challenge
AGENCY
Jan 23,2024
Brands’ long-term revenue problems: 'The ad industry has lost its way'
...
The Knowledge
British Gas chief marketer on why its marketers must be ‘stronger’ than agency counterparts
The Knowledge
‘It’s no longer just a senior exec perk’: why the Best Places to Work are revamping benefits
The Knowledge
School Reports Tracker: Have agencies regained their pre-pandemic performance?
The Knowledge
'Incredible pace of work': how agencies cope with People's Postcode Lottery demands
The Knowledge
MORE FEATURES & ANALYSIS
Yannick Bolloré: ‘AI is a powerful creative partner’
‘Creativity means business’: Leo’s Marco Venturelli on the work to watch at Cannes
Bianca Guimaraes: 'It’s time to take your brand into uncharted territory'
Mark Read: 'diversity can certainly ignite creativity'
The Information
I thought, ‘Wow, I could probably do this’: A Listers on their favourite TV ads of all time
The Information
Future of News: Stagwell says 'unintentional boycott' from advertisers continues
I Made This: A ruff guide to the world of dog influencers
The Information
Xavier Rees: 'The job is to not be weighed down by our past, but to write new history'
The Information
Diary of a Young Creative: Of sound mind
The Information
Best Places to Work: ‘There doesn’t need to be a seat available for a promotion to happen’
The Information
WPP CEO on new-biz, rebuilding in-office culture and AKQA's future
The Information
Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
The Information
Behind the scenes: BBH London's Mentos mayhem in Fortnite
The Information
‘Phantom’ reviews and unknown media spend: how agencies are left to pitch in the dark
The Knowledge
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