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Bailey Calfee

Most recent articles by Bailey Calfee

Woman travels ‘A Thousand Miles’ for abortion in Center for Reproductive Rights campaign
Woman travels ‘A Thousand Miles’ for abortion in Center for Reproductive Rights campaign
Bailey Calfee
October 22, 2024
3:41 pm

Musician Vanessa Carlton appears in the campaign video soundtracked to her iconic 2001 single.

IPG announces flat Q3; R/GA and Huge held for sale
IPG announces flat Q3; R/GA and Huge held for sale
Bailey Calfee
October 22, 2024
11:30 am

The holding company’s full-year organic growth forecasting remains at 1%.

Change the Ref creates video game to mimic surviving a school shooting
Change the Ref creates video game to mimic surviving a school shooting
Bailey Calfee
September 23, 2024
9:14 am

The powerful work takes players inside a school shooting scenario and asks them to escape.

Watch: E.L.F. Beauty is the answer to unholy skincare transgressions in new ad
Watch: E.L.F. Beauty is the answer to unholy skincare transgressions in new ad
Bailey Calfee
September 17, 2024
9:20 am

The campaign stars Megan Stalter as a devilish ‘Sinfluencer.’

As companies pull back on DE&I, their brands will suffer
As companies pull back on DE&I, their brands will suffer
Bailey Calfee
September 13, 2024
9:55 am

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.

Angel Reese fronts campaign for AI app that ‘blocks the negativity’ on women athletes’ social feeds
Angel Reese fronts campaign for AI app that ‘blocks the negativity’ on women athletes’ social feeds
Bailey Calfee
August 20, 2024
7:00 am

The app was created by BarkleyOKRP for The Net, its mental health initiative with the WNBA’s Chicago Sky.

Dove makes aging an aspiration in Beauty Never Gets Old campaign
Dove makes aging an aspiration in Beauty Never Gets Old campaign
Bailey Calfee
August 15, 2024
2:40 pm

The campaign celebrates the 67th anniversary of its Beauty Bar by casting only women over 60.

Watch: E.L.F. Cosmetics taps Gabby Douglas and Patrick Warbuton for parody sports championship
Watch: E.L.F. Cosmetics taps Gabby Douglas and Patrick Warbuton for parody sports championship
Bailey Calfee
July 29, 2024
9:30 am

The work is part of a collaboration with Hot Girl Walk.

Change the Ref urges international adoption of US kids plagued by gun violence
Change the Ref urges international adoption of US kids plagued by gun violence
Bailey Calfee
July 10, 2024
10:27 am

The nonprofit’s latest campaign, Save us from the USA, targets international citizens to raise awareness for lack of gun violence reform in the U.S.

Laid-off creatives strike a nerve with comedic ‘open to work’ film
Laid-off creatives strike a nerve with comedic ‘open to work’ film
Bailey Calfee
July 8, 2024
3:00 pm

Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film — and sparked a movement in the process.

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