MM+M Agency 100

The 2025 Agency 100

It’s an exciting and uncertain time in healthcare, thanks in large part to seismic policy changes coming out of D.C. as well as the unrelenting advancement of tech innovations like artificial intelligence.

Amid this paradigm shift, the MM+M Agency 100 delves into how the leading medical marketing agencies are making sense of a world in flux and guiding their pharma clients to smoother air.

Between the Top 100 and Ones to Watch, this year’s edition analyzes how 109 medical marketing agencies have delivered on their respective value propositions, differentiated their offerings from others on the list and used their resources to put the health needs of the patient first.

This year’s Agency 100 presentation will include several returning features — including profiles of each of the Top 100 firms, the MM+M Agency Family Tree and the Agency 100 revenue/staff size table. 

Additionally, the annual overview feature identifies several prevailing industry trends and puts the numbers in their proper context.

In years past, MM+M invited Agency 100 honorees to design and share company-themed concert T-shirts, book covers, movie posters, album covers and sports jerseys. 

For 2025, MM+M invited the honored agencies to game night and tasked them to create company-themed board games. 

This year’s edition of the MM+M Agency 100 should inform, if not inspire, medical marketing leaders about the best practices to produce award-winning, effective creative work.