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Data/Analytics

WPP launches data platform Open Intelligence
WPP launches data platform Open Intelligence
Shauna Lewis
June 3, 2025
2:15 pm

The network is calling it the advertising industry’s “first large marketing model.”

Why the adtech ecosystem continues to struggle with consumer data
Why the adtech ecosystem continues to struggle with consumer data
Ravi Balakrishnan
March 17, 2025
2:30 pm

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.

Thought inflation was bad? Health insurance premiums are rising even faster
Thought inflation was bad? Health insurance premiums are rising even faster
Phillip Reese, KFF Health News
March 12, 2025
7:00 am

Small-business groups warn that, for workers whose employers don’t provide coverage, the problem could get worse if Congress does not extend enhanced federal subsidies that make health insurance more affordable.

IPG unites agencies and clients under all-in-one data platform ‘Interact’
IPG unites agencies and clients under all-in-one data platform ‘Interact’
Robin Langford
October 21, 2024
2:05 pm

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Norstella rolls out NorstellaLinQ data platform 
Norstella rolls out NorstellaLinQ data platform 
Jack O'Brien
October 8, 2024
4:30 pm

Norstella LinQ establishes a throughline between the company’s various subsidiaries, utilizing capabilities from Citeline, Evaluate, MMIT, Panalgo and The Dedham Group.

Will zero-party data restore consumers’ trust in brand value?
Will zero-party data restore consumers’ trust in brand value?
Shawn Lim
May 22, 2024
7:00 am

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

Diverse-owned media companies flex data-driven insights to prove their worth
Diverse-owned media companies flex data-driven insights to prove their worth
Bailey Calfee
May 6, 2024
2:05 pm

In a challenging year for DE&I, networks owned by and targeting marginalized groups pitched advertisers at the 2024 NewFronts on new tools and authentic connections with a growing audience.

Knotch launches generative AI product AIQ
Knotch launches generative AI product AIQ
Natasha Bach
March 6, 2024
2:48 pm

The ultimate goal of the platform is to create content that delivers positive results.

Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along
Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along
Peter Kane, VP of marketing, Swoop
February 29, 2024
10:00 am

As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.

4As unveils white paper on healthcare data privacy
4As unveils white paper on healthcare data privacy
Larry Dobrow
February 26, 2024
6:00 am

“Navigating the Health Privacy Landscape” seeks to help agency marketers navigate the murky waters of data privacy regulation and legislation.

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