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Campaigns

Why Dotdash Meredith’s health brands are ramping up their video content
Why Dotdash Meredith’s health brands are ramping up their video content
Kyle O'Brien
June 23, 2025
5:00 am

Shows from Dotdash Meredith’s health brands range from patients sharing experiences to expert health advice.

AbbVie, Chicago Cubs step up to plate to hit a cancer research grand slam
AbbVie, Chicago Cubs step up to plate to hit a cancer research grand slam
Kyle O'Brien
June 16, 2025
5:00 am

During the first year of the collaboration, AbbVie will donate $233 for each strikeout made by a Cubs pitcher during home games throughout the regular season.

Disability-led content agency turns to crowdfunding for co-founder’s trip to Cannes
Disability-led content agency turns to crowdfunding for co-founder’s trip to Cannes
Eszter Gurbicz
June 12, 2025
9:35 am

Donations supporting Kelly Gordon’s attendance have now exceeded £3700.

Marvel’s latest superhero: Insulet’s comic book star with type 1 diabetes
Marvel’s latest superhero: Insulet’s comic book star with type 1 diabetes
Lecia Bushak
June 11, 2025
10:34 am

Building upon its efforts to expand consumer marketing beyond the traditional, Insulet designed a superhero comic to represent people with diabetes.

Inspiring women athletes expand the Ad Council’s Love, Your Mind campaign 
Inspiring women athletes expand the Ad Council’s Love, Your Mind campaign 
Kyle O'Brien
June 6, 2025
12:44 pm

Women athletes — including Laurie Hernandez, Skylar Diggins and Chaunté Lowe — tell their mental health stories as part of the Ad Council’s ongoing push.

GSK-backed Lifetime original movie highlights meningitis risks for teens
GSK-backed Lifetime original movie highlights meningitis risks for teens
Jack O'Brien
June 6, 2025
10:40 am

The release of Pretty Hurts comes two years after GSK collaborated with Lifetime on a short film highlighting the risks associated with meningitis B.

How the Muscular Dystrophy Association celebrated 75 years of research
How the Muscular Dystrophy Association celebrated 75 years of research
Kyle O'Brien
June 4, 2025
12:30 pm

The campaign to commemorate the work of the Muscular Dystrophy Association was created in partnership with agency Yes&.

Lilly duets with Modern Family star Eric Stonestreet for Mounjaro campaign
Lilly duets with Modern Family star Eric Stonestreet for Mounjaro campaign
Jack O'Brien
May 28, 2025
1:14 pm

In the marketing effort promoting Lilly’s Mounjaro, Stonestreet and his mother, Jamey, discuss living with type 2 diabetes and taking the GLP-1 for treatment.

Genentech taps Lorde’s ‘Royals’ director for film on rare disease caregivers
Genentech taps Lorde’s ‘Royals’ director for film on rare disease caregivers
Lecia Bushak
May 27, 2025
4:07 pm

Genentech’s short film draws on the experiences of multiple families caring for children with hemophilia A, seeking to highlight the caregiver’s role in rare disease.

Star Jones lends Medtronic a hand for women’s heart health campaign
Star Jones lends Medtronic a hand for women’s heart health campaign
John Newton
May 27, 2025
1:32 pm

Medtronic’s Letter to My Mother takes aim at heart disease among women by encouraging open conversations about heart health.

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